Promoting awareness of breast cancer is a fundamental part of Future Dreams’ work. One in
eight women will experience the disease in their lifetime and more and more younger women are
being diagnosed. Our mission is to ensure that women are breast aware, informed about
looking out for any changes and screened regularly
What if you had the chance to dream up the creative to appear on some of the country’s largest out of home spaces, across some of its biggest cities?
In partnership with Future Dreams, this was the opportunity Campaign, along with Primesight and creative platform Talenthouse, gave to talented minds all over the world through ‘The Ultimate Canvas’. It was a creative call to action, with Campaign’s global editor-in-chief, Claire Beale, judging alongside Peter Souter (chairman and chief creative officer TBWA/London), John Treacy (executive creative director at Proximity London), Naren Patel (chief executive, Primesight) and Julia Leckey (founder of Honest, and Future Dreams’ representative).
The brief was simple: raise awareness with a 48- or 96- sheet outdoor campaign that reflects the charity’s ethos of survivorship, positivity, support and life after cancer. The entries flooded in!
The chosen design was by Dan Kelly Adam & EVE/DDB He said: ‘this entry is a visual representation of the charity’s ethos and work. (Future Dreams co-founder) Sylvie Henry believed that cancer diagnosis doesn’t erase who you are. Future Dreams has been fighting to erase breast cancer from women’s lives since 2008 with one-to-one emotional and physical support.
The Cancer Erasers appeared on £250,000 worth of outdoor ad space across the UK in October 2016.
Click below to download this handy guide on how to check your breasts from Breast Cancer Care.
You can get further support from them at Breastcancercare.org.uk or on 0808 800 6000