Future Dreams was set up by Sylvie and Danielle, a loving mother and daughter, who in a devastating blow, were diagnosed with breast cancer at the same time. Danielle was just 35, the mother of three young children. Due to their own strong bond and most incredible support system of family and friends, Sylvie and Danielle’s dream was that no one should ever face this illness on their own. Future Dreams represents the start of a new journey, and is testament to two extraordinary women who refused to see breast cancer as an end.
Breast cancer may happen to an individual but it sends waves through the lives of everyone who loves them. Over 50,000 people are diagnosed with breast cancer in the UK every year, the equivalent of one person every 10 minutes according to Breast Cancer Care. That is 50,000 families and friendship groups who are affected. Thankfully nearly 80% will survive ten years or more, and the vital support all sufferers are given on that journey is what Future Dreams is about.
Sylvie and Danielle, alike as they were different had both trained at the Royal Academy of Dance, and were qualified dance and performing arts teachers. Beautiful, smart and effervescent, Sylvie had the ability to walk into a room and bring it to a standstill. Ostensibly the stronger, feistier and more challenging by contrast, her daughter Danielle, was softer and more vulnerable. But when the chips were down she scooped her mother up with a strength even she didn’t know she had.
They decided to use their love of the theatre, singing and dancing to raise funds by putting on a West End show persuading the cream of theatre land to give their services for free. They raised £300,000, and, despite failing health, Sylvie took to the stage and had 1,500 people on their feet as she thanked them for their support. Two further shows were organised and since their deaths in 2009 and 2010, their army of supporters has hosted annual lunches, auctions and fashion shows to provide essential funding for breast cancer support, awareness and research.
To date, the charity has raised over £4.5million for breast cancer research and our goal now is to raise £5million to fund Future Dreams House, home to The Breast Cancer Haven support centre in Central London. This will be the largest centre in the UK, where women living and working across North, East and Central London, Hertfordshire and Essex and their loved ones can come for practical help and emotional support.
Since 2013 we have collaborated with brands, celebrities and influential corporates to proudly continue our founder’s talent and reputation in delivering unique fundraising events. These range from our annual Ladies Lunch at The Savoy, to the exotic Midsummer party on the terraces of SushiSamba, engaging men to our cause with white collar boxing matches on Future Dreams Fight Night, to Fashion Lines and collaborations with Matchesfashion.com and International Swimwear Designer – Melissa Odabash.Get in touch to collaborate with us
Future Dreams is honoured to be guided by a board of experienced trustees with expertise derived from the media, property and financial sectors as well as a deep professional and personal understanding of living with breast cancer.Read about our mission